Thursday, January 30, 2014

McLuhan and Technology (The extension of ourselves)

I found the above image both humorous and very true, in the sense that it does represent the type of people that we become when we are sitting in a car. In the 2000's, cars are so technologically driven (no pun intended), that it is impossible to simply imagine someone cranking a gear to get a window up. These days, cars are able to do so much, that it almost as if they are the ones doing everything for us. As a result, McLuhan's idea that technology is like an extension of ourselves is very true.

Driving a car is no longer just operating a vehicle but is now like entering a machine that becomes a part of us. It can automatically brake, give you alerts, adjust temperature, recline seats, drive itself (Google Cars). In a sense, all humans have to do is make sure that they are not driving off of a bridge and everything else is handled for us. It's unfortunate. However, the meme (also a technology driven idea) above represents what we essentially are when we get into a car, a part of it.

The mention of zombies in the meme was also very interesting to me because it is what we become when we interact with technology most of the time. It's strange, but very true. So, what do you think? Do you agree? Disagree? Why?

Kaled A.

1 comment:

  1. It's an interesting point, especially given the zombie film genre often makes this comparison to the ways in which modern life's routines turn us into "zombies" (consumerism, drug addiction, apathy, etc.)

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