This image shows the evolution of man and the different methods of survival man has developed over time; from hunting, to farming, to physical labor, to technological achievements. However, this image also illustrates how man appears to be going backwards evolutionary-wise. The first half of this image shows the progressive improvement of each individual man’s posture, appearance and technology over time. Although man’s technology and appearance continues to advance in the second half of this image, his posture almost reverses, returning to the state it was before his evolutionary process even began.
If this image were shown to Marshall McLuhan, I believe he would argue the reverse in evolution is a direct result of technological advancement. One of McLuhan’s main points in his interview with Playboy was that the development of technology lifted society out of our natural, cultural roots and almost brainwashed us to the point where we are unaware of events occurring in our surrounding environment. I think McLuhan would agree with this image because it is showing that the latest technology has brought humanity back to an animal-like state of intelligence and focus.
Very interesting image; I think you're right about McLuhan's probable reaction to it...
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